Binita Patel Blog
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HOW I'M USING PINTEREST

Feb
2
I
don't know about you, but lately I've been spending a lot of time on Pinterest. Just in case you've been living under a rock for the past several months, Pinterest is a social network that allows users to visually share and browse collections of images or videos. The networks is really centered around giving each individual the ability to express their own lifestyle... visually speaking. Trust me when I say, Pinterest it's all the rage! The network already has about 3.3 million users, and a recent study revealed that unique visitors to Pinterest.com increased by 429% from September to December 2011. Talk about viral. 
 
Sure, Pinterest is a great way to spend hours online dreaming up things you can only dream of (is that even a sentence?)... but it's also starting to become an important aspect of my online branding and marketing strategy. Since my work as a photographer is so visual, I love that Pinterest gives people another way to see how I visually connect to the world. I think it's so important to make sure that viewers are able to connect with my personality, and thanks to Pinterest you can now see what I'd love to have in my dream home, places I want to travel, portraits that inspire me, and so much more!
Ok, so for those of you who are Pinterest obsessed... please feel better about the fact that you're not just spending endless hours of your energy pinning away because it's cute & fun. If you actually choose to use this amazing new tool strategically, it can do really cool things for you and your business. So how am I using Pinterest in my business?
- I've created several different boards that showcase the various sides of my personality, style, interests and inspirations. The goal in creating each of these unique boards to give readers and the world a visual way to connect with who I am. 
- Just yesterday, I created a pinboard inspired by FANS & FOLLOWERS. I wanted to give my online supporters a way to connect with each other and share with inspires them with ME. Yes, that means YOU... out there in the Internet world... I want to know what inspires YOU... so pin your heart out! I'd love for you to be a part of this community pin board. If you'd like to contribute just drop your email address in the comments box below. 
- My tech gurus are working on getting the button up on this blog and on my website. If you're smarter than me, then I definitely suggest you get that going for yourself too. It's a no brainer! 
- Use those hashtags. Just like with Twitter, Pinterest allows you to use hashtags to tag pins and make content more search-friendly. 
- If and where appropriate, I'm using linkbacks to drive web traffic back to my blog or site... hence making Pinterest more of a business resource for me. 
Don't get me wrong. I love spending countless hours dreaming up dreams on Pinterest just as much as the next pinner... but if I'm going to spend all that time online, I'm going to try and make the most of it. Hope this helps. Happy pinning & Happy Thursday!
Thank you so much for taking the time to stop by. For the most part, this blog is a collection of my work, ideas, inspirations and things I've learned. If you're a bride & groom: sit back, relax and soak it all in... until your fingers get pruny! If you're a photographer: I hope you can take away something insightful from what I've learned about turning my passion for photography and cinematography into a career. You can also explore more about the world of BINITA PATEL by clicking below. Until we meet... have FUN, be STYLISH.
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